Subject: Costco Elite Member's

From: Dona Allaman <[email-masked]>
Date: Mon, 23 Jan 2017 12:20:19 -0500

Hello [email-masked],

Costco Points have been added to your account Click here.

Use your point to even upgrade your membership.
Thanks,

Jeff Membership Team

The most coveted new ball in golf arrived at Marty Rosenblatt's home just before Christmas, after he paid double the retail price for a half dozen on eBay. â??Just to be the first kid on the block to have them,â?� he said.

The block, in this case, was Mirasol, a country club in Palm Beach Gardens, Fla. that costs $130,000 to join. The ball is a Costco product that retails for $1.25.

â??One of my friends said, â??How did you get them? I thought they were sold out,'â?� said Rosenblatt, a 68-year-old retired partner at Deloitte. â??I said, â??Yeah, I have connections'â?�

Costco, the warehouse retail giant, first began selling golf balls last fall, under its Kirkland Signature brand that is affixed to a wide range of products and carries discount prices. Available for $29.99 for two dozen,

the balls instantly ranked among the cheapest on the market.

Kirkland Signature Golf Balls, which came on the market with little fanfare, have become a source of intrigue among avid golfers.
Kirkland Signature Golf Balls, which came on the market with little fanfare, have become a source of intrigue among avid golfers. PHOTO: TIMMY HUYNH/THE WALL STREET JOURNAL

But what made the balls a hot item among fanatical golfers is the revelation that, by some accounts, they perform like rivals that sell for more than twice as much.

That idea sent shock waves through a billion-dollar industry, left Costco out of stock for weeks at a time and caused secondary-market prices for the ball to soar. Its popularity is threatening one of the sport's long-

held consumer beliefs: when it comes to the quality of golf balls, you generally get what you pay for.

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