Subject: Attn: Bonus #7358100391 - Get Your $50-Macy's RewardCard-Today

From: MacysReward <[email-masked]>
Date: Wed, 22 Feb 2017 07:43:52 -0700

Greetings [email-masked],

Would you like to earn-some extra-savings at Macy's? We want to get your-feedback regarding your recent-shopping experience at Macy's and as our way of saying "thank you", we'll give you a $50-RewardCard that you can use for ANY-items that are available at all of our locations.

Keep in mind however that these bonus-points expire-on February 24th at 11:59:59 PM, so make sure that you go below here and answer the short-survey that follows to claim your bonus-now.

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Thanksgiving Day means homes filled with the scent of roasting turkey and warming pies, family and friends gathering to feast (and maybe argue over politics) and, of course, the Macy’s Thanksgiving Day Parade. But how much do the expected 50 million television viewers and 3.5 million parade-goers know about this tradition, which is celebrating its 90th anniversary this year? Not much, according to Stephen M. Silverman, author of the recently released “Macy’s Thanksgiving Day Parade: A New York City Holiday Tradition,” although he calls the parade as “traditional as a turkey in the oven.” So before you tune in for the three-hour event or head into the city to see the parade up close and personal, here are some fun facts and milestones about the spectacle that has ushered in the holiday season in the tri-state area and across America for close to a century. Macy’s workers can take (most of) the parade credit The idea for a holiday parad
e actually started with the workers of Macy’s, many of whom were immigrants and wanted to “show their gratitude for being in America,” explained Silverman, whose book showcases contemporary photos by Matt Harnick and some dreamy vintage prints from the Macy’s archives. Though these workers’ original idea was to create more of a holiday market or street fair akin to holiday traditions in their native Europe, the first parade in 1924 started a brand-new Thanksgiving tradition in America. Today, hundreds of Macy’s employees and volunteers are still integral to running the show, said parade executive producer Amy Kule: “The clowns and balloon handlers that you see, the majority are Macy’s employees.” And the lucky children who get to ride on the floats? “Most are kids of employees," Kule said. 90th anniversary?

Though this year marks 90 parades, it’s not 90 parades in a row. The Macy’s parade started in 1924 but was put on hold during World War II, when commodities like helium and rubber were in short supply (Macy’s actually donated the rubber balloons to the war effort). However, the year the parade returned, after the Allied victory, the parade’s crowd actually doubled in size. “It represented home,” Silverman said. And in the years after the war, two of the parade’s big claims to fame came along: In 1947, the parade had a starring role in the classic holiday movie “Miracle on 34th Street,” and in 1948 it was televised nationally for the first time. Live animals! Though the towering balloons are the hallmark of today’s parade, the first Macy’s parade actually used live animals borrowed from the Central Park Zoo. Bears, tigers, lions, camels, donkeys and elephants meandered through the streets of Manhattan (giraffes,
however, didn’t make the cut, as they might have bumped their heads, or worse, on elevated train tracks along the route). And these animals had a long way to walk, as the original parade route started all the way up at 145th Street in Harlem and clocked in at 5.5 miles (in contrast, today’s parade route, which starts by Central Park, is only 2.5 miles). Bring on the balloons The tradition of colossal cartoon-character balloons started just three years after the first Macy’s parade (the live animals apparently scared some of the children). Felix the Cat, the cartoon star of the day, was the first balloon to fly through the parade. “They wanted to appeal to the kids, but weren’t sure how it would be received,” Silverman said. Apparently the Felix balloon, which didn’t even use helium and was maneuvered more like a kite on sticks, was a hit. Look out for the Felix the Cat balloon in this year’s procession – the parade organizers ar
e bringing back “the balloon that started it all,” according to Kule. What’s in a name? From 1924 to 1933, the parade was actually called Macy’s Christmas Parade, and in 1934 it was called the Macy’s Santa Claus Parade. Historically, Santa Claus is the last float, welcoming in the winter holiday season. But in 1933, Santa was the first float, the only year this has ever happened. “It must not have worked out well,” Kule commented with a laugh. Balloon masters The artistry and grandeur of balloons and floats are the parade’s biggest claim to fame. But Silverman says that most parade-goers don’t know the name of the artist who masterminded the larger-than-life puppets that started the tradition: Tony Sarg. Sarg was a master puppeteer, illustrator and designer (he also designed the intricate Christmas window displays for Macy’s). Silverman thinks Sarg and his legacy “should be paid his due,” especially since &ldquo
;all [the puppets] were done by hand, they were playing it by eye and ear” back in Sarg’s day, unlike the sophisticated digital technology that aids today’s Macy’s Parade Studio staff. A more recognized name, Walt Disney, also designed a few balloons – but before he was a household name. He first participated in the parade when he assembled a Mickey Mouse balloon for the 1934 parade. Bringing home the balloons In the mood for a scavenger hunt? At the end of the parade, balloons used to be released into the air, where they’d float for days. Those who found and returned the colossal cartoon figures to Macy’s were given a reward of a $25 Macy’s gift card. This aspect of the parade ended in 1932 when an overeager pilot almost crashed trying to claim the in-flight prize. North Jersey’s parade history