Subject: [NEXTEL-1] BCP ups sales outlets to face growing competition

From: Marcel <[email-masked]>
Date: Mon, 30 Dec 2002 02:01:55 -0500

http://hoovnews.hoovers.com/fp.asp?layout=printnews&doc_id=NR200212203200.1_6a4c0004db24168f

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BCP ups sales outlets to face growing competition

December 20, 2002 10:45am

Sao Paulo-based cellular operator BCP has increased sales outlets by 40% in the second half, compared to the first half of the year, in preparation for increased competition, Brazilian daily Estadao quoted BCP commercial director Gilberto Vasconcelos as saying.

The BellSouth (NYSE: BLS) subsidiary began expanding its salesforce in September and now has 20 proprietary outlets, 18 kiosks in shopping malls and plans to open five more proprietary outlets next year. The company is also represented at 550 indirect sales outlets and its prepaid cards are now available at 20,000 sales points, which should rise to 25,000 by March 2003.

In the Sao Paulo metro area BCP competes with Portugal Telecom's (NYSE: PT) Telesp Celular unit, Telecom Italia Movil and Nextel.

However, America Movil (NYSE: AMX) subsidiary Telecom Americas acquired a Band-E PCS license for Sao Paulo in mid-November, and telecoms regulator Anatel is currently receiving applications for Sao Paulo's Band-C license. More than one operator has expressed interest in this license so it is likely to go to auction.

BCP now has 1.7 million users in Sao Paulo, Vasconcelos said, adding the company has finished skimming off unprofitable users.

Bellsouth also operates another cellular company in Northeastern Brazil.

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