Subject: [NEXTEL-1] Nextel Selects Mullen for Interactive Media

From: Marcel <[email-masked]>
Date: Thu, 12 Dec 2002 16:48:43 -0500

WENHAM, Mass., Dec 12, 2002 (BUSINESS WIRE) -- Nextel Communications Inc. (NASDAQ:NXTL)
today
announced that it has awarded Mullen, Wenham, Mass., its interactive media business.

Initial account responsibilities will include interactive media strategy, planning,
buying, tracking, stewardship and optimization.

"Digital media has come full circle. Smart advertisers want a holistic brand approach,"
said Seana Mulcahy, Director of
Interactive Media at Mullen. "Building and protecting brands should not stop at offline,
and Nextel is ahead of the curve in
recognizing that. We're thrilled Nextel has chosen us. It's validation that Mullen truly
is integrated."

Mullen currently handles Nextel's national brand and local promotional advertising.
Nextel's Retail Stores business is handled
out of the agency's North Carolina office.

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