Subject: [NEXTEL-1] Execs and Accounts for December 13, 2002

From: Marcel <[email-masked]>
Date: Sat, 14 Dec 2002 16:03:17 -0500

December 13, 2002
Execs and Accounts for December 13, 2002
By Zachary Rodgers

Nextel has awarded its
interactive media business to
Mullen. The Wenham,
Mass.-based agency's initial
account responsibilities will include
interactive media strategy,
planning, buying, tracking,
stewardship and optimization.

"Digital media has come full circle.
Smart advertisers want a holistic
brand approach," said Seana
Mulcahy, director of interactive
media at Mullen. "Building and
protecting brands should not stop
at offline, and Nextel is ahead of
the curve in recognizing that.
We're thrilled Nextel has chosen
us. It's validation that Mullen truly
is integrated."

Mullen currently handles Nextel's
national brand and local
promotional advertising. Nextel's
retail stores business is handled
out of the agency's North Carolina
office.

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