Subject: [NEXTEL-1] Coca-Cola Employs Wireless Offers

From: [email-masked]
Date: Mon, 08 Sep 2003 16:09:44 -0400

Coca-Cola Employs Wireless Offers

In an effort to boost sales in Japan, the Coca-Cola Company is promoting its Cmode
wireless vending machine service with wireless email offers. The most recent
promotion offered customers a free ringtone download of a Coke ad jingle with the
purchase of a can of Coke from a vending machine. Sales increased 50 percent among
those who received the message. (Source: Wall Street Journal)

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