Subject: [NEXTEL-1] Nextel Ready For Push-To-Talk Fight

From: [email-masked]
Date: Tue, 16 Sep 2003 08:26:12 -0400

Nextel Ready For Push-To-Talk Fight
9/16/03

There are few companies in the wireless sector whose star is
shining brighter these days than that of Nextel Communications
[Nasdaq: NXTL]. The Reston, Va.-based company has the lowest
churn and highest amount of revenue per user in the wireless
industry. It also completed the rollout of its Nationwide Direct
Connect push-to-talk service about a month ahead of schedule
this summer and made a splash earlier this year by agreeing to pay
NASCAR an estimated $750 million for a 10-year title sponsorship of
its premier racing series.

Nextel is also bracing for competition from Verizon Wireless and
Sprint PCS, both of whom are scheduled to roll out similar
push-to-talk services this year. Nextel spokeswoman Aimee Metrick
told Communications Today that the company isn't worried about
other carriers trying to muscle in on its niche turf. "We've set the
gold standard for instant walkie-talkie communication," Metrick
said. "We are the experts with 10 years of experience and we
understand how challenging a technology it is and know that
others will not be able to match our superior service. Our
customers won't tolerate an inferior service."
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