Subject: [NEXTEL-1] Mobile Device Developments Conference 2003

From: [email-masked]
Date: Mon, 29 Sep 2003 08:53:35 -0400

your latest update from visiongain-

Mobile Device Developments Conference 2003-
enabling the convergence of voice, data, video & picture capabilities

1st- 2nd October 2003, Kensington Marriott Hotel, London.

This event will examine ways to improve your wireless handset strategy through
accelerated convergence of data and voice functions together with video and
picture capabilities. The conference will provide a forum for mobile operators,
MVNO's, handset manufacturers and software developers to discuss the issues that
are currently defining the wireless industry.

Learn from the leading industry experts speaking at Mobile Devices; the issues
related to the latest changes in mobile devices and how to help your company
succeed in the ever changing technologies in telecoms. 

Speakers at the event will include:

- Alex Gerstner, Product Design Terminals, Vodafone
- Carlos Melendo, Handsets and Smart Cards Senior Manager,Telefónica Móviles
- Dr Alex Hum, Senior R&D Manager, Orange Imagineering
- Neil Fletcher, Device Strategy, O2 UK
- Cedric Nicolas, i-mode Roadmap & Expertise Manager,Bouygues Telecom
- Jukka Helin, Head of MediaLab, TeliaSonera
- Richard Fletcher, 3G Applications & Services Manager,Manx Telecom
- Christophe Nivelet, Advanced Projects Manager,Bouygues Telecom
- Peter Chou, Vice President - Wireless Mobile Division, HTC
- John Williamson, Director of Technology, Carrier Devices
- Susan Macke, Vice President - Smartphones, Sendo
- Dirk Hofmann, Director Consumer Marketing, Business Unit 3G & Convergence,
Siemens
- Cyrus Allen, Content Alliances, Applications & Development, SonyEricsson
- Mike Phillips, Director or Marketing, Wireless and Broadband Systems Group EMEA,
Motorola SPS

What will you learn by attending this event?

** How to optimise handset features and functionality
** Achieving synergy between content and terminal
** Segmenting the mobile device market: analysing the key trends in leisure
and business sectors
** How can device features help to stimulate demand for mobile data services?
** Establishing what the trade-offs are in terms of cost, battery life and
processing power associated with advanced features
** Key factors to increase ARPU and shorten the replacement handset cycle

Who will you meet at this event ?

Senior representatives from:

* Mobile Operators
* Handset Manufacturers
* MVNO's
* Application Developers
* Terminal Component Suppliers
* Mobile OS/Platform Vendors
* Multimedia Software Developers
* Consultants/Analysts

The current mobile device market is characterised by a number of new dynamics,
with new market entrants and technological advances resulting in an acceleration
of device diversity. 

     ** Network with industry's key players and keep abreast with the new
technologies and the fresh opportunities that are currently arising. Book your
place at Mobile Devices Developments** 

Who should attend Mobile Devices ?

- VP - UMTS Implementation
- VP/Director Product Innovation
- VP Smartphones
- GPRS & UMTS Project Directors
- Device Specialist
- VP Application & Services
- VP/Director New Technologies
- Business Development Director
- Director 3G Strategy
- Head of 3G Taskforce
- VP Product Marketing
- Director Product Development

Mobile Device Developements also includes a Pre-Conference Interactive Workshop
Tuesday 30th September 2003 - Led by: Tomi T Ahonen

Changing Customer Needs For 2.5G & 3G Services
- Customer need evolution
- Segmenting the market
- Service creation theory
- Early money
- Totally new service ideas
- Case examples

Places at this event are limited so BOOK YOUR PLACE NOW.
To make a booking on this event, please contact me via phone or email. Book early
to guarantee your attendance.

- PRICING -
Attend the:
2 Day conference with interactive workshop - ONLY GBP1400 plus VAT
2 Day conference - ONLY GBP1099 plus VAT
Workshop only - ONLY GBP650 plus VAT

- BOOKINGS -
Booking is easy, simply contact Hugh McFadden on:
Telephone: +44 (0)20 8767 6711
Fax: +44 (0)20 8767 5001
Email: mailto:[email-masked]

Please find below the conference agenda. To book your place at Mobile Device
Developments 2003  simply give me a quick ring or email me stating whether you
require a single place or a group booking.

I look forward to hearing from you soon.

Regards

Hugh McFadden

Email: mailto:[email-masked]

Full conference agenda:

Day One Wednesday 1st October 2003

Mobile Device Developments 2003

08:40 Registration and coffee

09:10 Opening remarks from the chairman

Tomi T Ahonen
Independent 3G consultant & author - books: m-profits, Services for UMTS
& 3G marketing

09:20 Operator Keynote - Device strategy at Vodafone
- Assessing the advantages of branded handsets
- Outlining the key features Vodafone looks for when selecting a handset
- The role of personalisation in device strategy
- Differentiating the needs of business and leisure users and developing
device strategy accordingly

Alexander Gerstner
Product Design Terminals
Vodafone

10:10 Achieving vendor differentiation in the mobile handset
market

- HTC's experience of smartphone handset development with Orange and
T-Mobile
- An insight into the fundamentals of building a successful relationship
with operators
- Key principles of achieve device differentiation in a competitive marketplace
- Strengths of HTC devices and prospects for the future

Peter Chou
Vice President, Wireless Mobile Division
HTC

10:50 Coffee

SMARTPHONE DEVELOPMENT
11:10 Case Study: Orange SPV

- How do you define a 'smartphone'?
- Unique features of the Orange SPV in comparison to existing Orange
handsets and competitor Smartphones
- Assessing the current uptake and potential for the SPV
- Understanding the market for the SPV, has the reality mirrored Orange's
expectations?

Pete Ford
Head of Device Strategy & Category Development
Orange 

11:40 Qtek 1010 Windows powered Smartphone

- Expanding the Smartphone paradigm
- Customisation examples from multiple network deployments
- Vertical applications on horizontal devices
- Hosted v Provided services

John Williamson
Director of Technology
Carrier Devices

12:10 Update on the progress of Smartphones from Sendo

- Key features of Sendo manufactured handsets and an assessment of the
major issues in building a successful relationship between operator and
handset manufacturer
- Assessing the importance of high speed data access

Susan Macke
Vice President, Smartphones
Sendo

Questions and discussion

13:00 Lunch

14:00 Sony Ericsson smart phones - first lessons in mobile multi-media

- Mobile multi-media: hype or reality?
- Features that will drive mobile content uptake
- Sony & Ericsson: the power of an integrated mobile business model.

Cyrus Allen
Head Global Content Alliances
Sony Ericsson

PERSONALISATION AND INTERACTIVITY

14:35 The role of personalisation in device development

- Assessing the advances made in the developments of the SX1 and outlining
its unique features
- Explaining Siemens viewpoint that personalisation is the key issue in
Smartphone development rather than the uniformity of a PC based system
- Advantages of the Series 60 platform. Realising the potential to allow a full
range of applications, location services, e-payments, picture messaging,
video messaging and movies

Dirk Hofmann
Director Consumer Marketing, Business Unit 3G & Convergence
Siemens

15:10 Coffee

15:40 Balancing standardisation and differentiation at Telefónica Móviles

- Developing handsets that allow interactivity and observance of standards
yet leave scope for personalisation
- Overview of the implications of standardisation initiatives at the different
fora (OMA, 3GPP, M-Services).
- Examples of personalisation and differentiation of services and platforms at
Telefónica Móviles

Carlos Melendo
Handsets and Smart Cards Senior Manager
Telefónica Móviles

16:10 Bluetooth: enhancing mobile service offerings

- Understanding how Bluetooth can enhance service offerings for mobile
operators
- Outlining future revenue opportunities for operators through bluetooth
- Evolutionary path of terminals and business drivers

Dr Alex Hum
Senior R&D Manager
Orange Imagineering

16:40 Bluetooth - an alternative content delivery channel

- Using Bluetooth and the PC to deliver content to the handset
- The dwindling significance of time critical content
- Cutting out the mobile operator as a content delivery channel
- Replacing the PDA with the Bluetooth enabled handset

Nick Hunn
Managing Director
TDK Systems Europe

17:10 Questions and discussion

17:25 Summation of day one from conference chair

Day Two Thursday 2nd October 2003
Mobile Device Developments 2003

09:00 Opening remarks from the chair
ENABLING 3G SERVICES
Handset development and the provision of 3G services

09:10 Case study: Manx Telecom & trial 3G network
- Experience of establishing the first 3G network in Europe to go live
- Key parameters and targets in the trial
- Which applications gave positive customer feedback?
- Lessons from the IOM 3G showcase

Richard Fletcher
3G Applications & Services Manager
Manx Telecom

09:50 Transferring Samsung's expertise in Asia to the European
mobile handset market

- Key lessons in device development from the more developed 2.5G & 3G
markets in Asia
- Leveraging Samsung's experience of developing handsets that work on
Microsoft Smartphone, Palm and Symbian operating systems
- Key advances in handset strategy at Samsung
- How camera phones were launched in Asia and the implications for
European operators
- Predicting the timeline for take-up of GPRS and UMTS handsets
Samsung *

10:20 Coffee

10:50 Addressing the challenges for component vendors to deliver
increasingly advanced feature sets and improved user
experience on mobile handset solutions

- Implications of increased data bandwidth and compelling application
requirements
- Enabling design options - advantages and disadvantages
- Motorola's platform approach

Mike Phillips
Director or Marketing, Wireless and Broadband Systems Group EMEA
Motorola SPS

DRIVING DATA SERVICES THROUGH DEVICE DEVELOPMENT

11:30 Developing content services and applications for Symbian
Smartphones on 2.5G+ networks

- Assessing functionality vs. compability in developing services for
mobile devices
- Diversity of mobile devices and its implication to application
development
- Introducing mobile video services in GPRS networks
- Case study: Sonera Colour service - mobile music, games, location
based services, news, etc. for mobile phones with colour displays
- Turning the requirement for mobile digital rights management and
P2P superdistribution into a significant business opportunity

Jukka Helin
Head of MediaLab
TeliaSonera

12:20 Lunch

13:30 Developing mobile devices with both voice and data
functionality

- Focus on the XDA, convergence of voice and data services
- Key device considerations to drive data service uptake
- What needs to be compromised on a voice and data device
- Overcoming MMS interoperability and integration with legacy messaging
systems

Neil Fletcher
Device Strategy
MmO2

14:10 Bouygues Telecom's experience of wireless Java

- Key factors and future opportunities of wireless Java
- MIDP status for Bouygues Telecom
- JAVA for i-mode TM
- Key features of i-mode handset design
- Assessing the advantages and disadvantages of the Java platform
- Wireless Java applications forecasts - examining take-up i-mode services
- Experience of working with i-mode alliance operators and NTT DoCoMo
around i-mode handset specifications

Cedric Nicolas
i-mode Roadmap & Expertise Manager
Bouygues Telecom
& Christophe Nivelet
Advanced Projects Manager
Bouygues Telecom

14:50 Incorporating wireless Java capabilities into handset design

- Examples of the current use of wireless Java
- Key factors and future opportunities of wireless Java
- Assessing the advantages and disadvantages of the Java platform
- Wireless Java applications forecasts - examining take-up of services
- Harnessing wireless Java as an effective bridge to 3G

Gabor Weiner
Strategic Alliances Manager
Sun Microsystems

15:20 Coffee

15:40 Shifting brand values in the mobile industry

- How network operators can claw back brand equity from handset
manufacturers
- The role of personalisation in device strategy
- Content services and targeted development for the consumer and
enterprise markets
- New market entrants, phone applications and Java games

Doug Goodwin
Business Development Director
Tao Group

16:10 'Phoneware': real market impact for operators and
manufacturers

- Mass market phones or 'smartphones' - what does the future hold?
- The roles of operating systems, execution environments and phone
middleware in the changing data phone market
- Market overview of developments in the mobile device software industry
- Real-life implications for operators and manufacturers

Brian Dally
Director Product Marketing, Client Software
Openwave Systems

16:40 Questions and discussion

17:00 Close of conference

Terms & Conditions
Cancellations/substitutions and name changes: All bookings carry a 50% liability
after the booking has been made, by post fax, email or web. There will be no
refunds for cancellations received on or after one month before the start of the
conference (e.g. cancellation on or after 20th January for a conference starting
on 20th February). If you decide to cancel after this date the full invoice
remains payable. Conference notes, which are available on the day, will be sent to
you. Unfortunately we are not able to transfer places between conferences and
executive briefings. However if you are unable to attend the event you may make a
substitution/name change at any time as long as we are informed in writing by
e-mail, fax or post. Name changes and substitutions must be from the same company
and are not transferable between companies or countries.

Indemnity: visiongain Ltd reserve the right to change the conference/executive
briefing content, timing, speakers or venue without notice. The event may be
postponed or cancelled due to acts of terrorism, war, extreme weather conditions,
industrial action, acts of God or any event beyond the control of visiongain Ltd.
If such a situation arises we will endeavour to reschedule the event. However,
visiongain Ltd cannot be held responsible for any cost, damage or expenses, which
may be incurred by the customer as a consequence of the event being postponed or
cancelled. We therefore strongly advise all customers to take out insurance to
cover the cost of the registration, travel and expenses.

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