Subject: [NEXTEL-1] Rudy Giuliani, Loses His Focus- Giuliani Partners Buys Water Bottle Company

From: Marcelrf <[email-masked]>
Date: Tue, 02 Mar 2004 17:13:56 -0500

Rudy Giuliani, Loses His Focus- Giuliani Partners
Buys Water Bottle Company

Giuliani Partners' first investment: CamelBak
By NANCY DILLON

DAILY NEWS BUSINESS WRITER

Rudy Giuliani and his partners are looking to
help CamelBak over the hump with guardians of public safety.
The consulting firm formed by the former mayor
is making its first investment in a company by
pouring an undisclosed sum into CamelBak
Products, a maker of water bladders and
backpacks with hands-free sipping tubes.

"This is a strategic investment. This is the first
announcement of this nature," said Giuliani
Partners spokeswoman Sunny Mindel.

Outdoor enthusiasts, long-distance bikers and
U.S. military personnel already use CamelBak's
drip-proof systems to drink water on the go.

Giuliani Partners said it hopes to help build new
markets for the products in the homeland
security, law enforcement and first-responder
markets.

Former city police commissioner Bernard Kerik, a
key player at Giuliani Partners, said he first
learned of CamelBak while using one of its
backpacks in Iraq last July.

"I was down in Basra and it was 147 degrees,"
Kerik, who served as interim interior minister of
Iraq, told the Daily News. "We were out on the
tarmac, and I thought I was seeing things. You
could not stand outside without water, and this
was a perfect mechanism to stay hydrated."

Kerik said he envisions everyone from
professionals trained to clean up biological or
chemical attacks to New York City firefighters
carrying a CamelBak product as standard gear.

"If I was a fireman, I'd want one. They're out there battling fires and
sweating with lots of gear on. And we don't want them losing their
faculties to dehydration," he said.

CamelBak officials said they already have a few thousand units in
circulation in the city, with many coming from donations to rescue and
clean-up crews following the Sept. 11 terrorist attacks.

"We're relatively small" in the city, said Chuck Hunter, a vice
president at CamelBak. "Obviously we hope to leverage Mr. Kerik's
knowledge of law enforcement and public safety as we grow."

The investment by Giuliani Partners is part of the firm's agreement with
Bear Stearns Merchant Banking. The partners announced last summer they
would work together to invest $300 million in public safety companies
that help prevent or respond to terrorism.

Based in California, CamelBak is a private company with about 100
employees.
Bear Stearns bought a controlling interest in November.

In its two years of existence, Giuliani Partners has earned tens of
millions of dollars consulting for a broad mix of clients ranging from
Nextel to the National Thoroughbred Racing Association to Mexico City.

Originally published on March 2, 2004

http://www.nydailynews.com/business/story/169435p-147968c.html

Glorified water
Bottle-http://www.camelbak.com/mil/cb_prod.cfm?Product_ID=64&CATID=6

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