Subject: I agree...and disagree

From: Thomas Evans <[email-masked]>
Date: Wed, 21 Apr 1999 11:00:23 -0400

This document is intended to guide advertisers and business owners through what is a new and confusing medium for them. They need this guidence and would probably welcome any suggestions that the online community have to give. What executives are looking for is advice and solutions. We would be wise not to approach this document with hostility.

Tell them what works. Give them data and examples and they'll follow the lead of responsible network advertising. They don't want consumers to have a negative image of their product or company. If it is made clear to them that sending unsolicited email is similar to a salesman barging into the consumers home uninvited and unexpected, they will be less willing to use that approach.

Another thing: I don't see why confirmation messages should not contain further promotional material. The people who are recieving them obviousely want similar information. I am not bothered when I recieve paper mail that I have solicited and read a small blurb about further promotional opportunities. I just worry that too many restrictions will seem unreasonable and I think that this one may cross that line.

I really do think that it is important to take a positive approach to this document. too many "don'ts" and hostility will not make people accept the terms happily.

Best,
Thomas Evans

----------------------------------------------------------------
Get your free email from AltaVista at http://altavista.iname.com